For agencies
White label web design for agencies in the GTA.
I build the sites your clients bought from you. Your brand, your client, your margin.
Typical turnaround
- Five-page build
- 3 business days
- Rebuild or migration of an existing site
- 5 business days
- Standalone landing page
- 2 business days
- Each page past the five
- +1 business day
Three ways to put me behind your brand.
Most partners open with a single project and move to reserved capacity once the volume settles. You can start at any of the three.
Per project
You send a spec, I quote it against that spec, you approve, I build.
Occasional overflow, or a one-off build you do not want to staff for.
Reserved capacity
You commit to a monthly volume and I hold the slot. Unused capacity does not roll over.
Steady volume, and a lead time you need to be able to promise your client.
Build partner
Reserved capacity plus a standing place in your delivery process, including your client calls as your team where you want that.
You want a production department without hiring one.
These dates count from the start date in your quote and hold from a complete brief and a signed-off spec. They are shorter than the 10 business days on my direct pages because a direct build includes collecting the content and taking the owner through design and revisions; yours arrives as a finished spec. I run one white-label build at a time, so a second brief gets the next open slot, stated up front. A brief that lands incomplete, or assets that land late, move every date after them by the length of the delay.
A landing page can go out the next business day for a rush surcharge, agreed before it starts. Builds and rebuilds have no rush option: the dates above are already the fastest I can hold, and I would rather quote you an honest date than take a rush fee and miss it.
Where the work is done
I work from Toronto, and most partner agencies I build for are within an hour of it. For a production partner that matters more than it sounds. We share a timezone, so your client call at 4pm is still my working day, and a launch that needs a same-afternoon fix does not wait overnight for a reply. Agencies in Mississauga, Vaughan, Markham and across the GTA brief me the way they would brief a senior on their own team.
In every build, at no extra cost
The parts of a white label build your client never thinks to ask for.
No attribution anywhere
No credit line, no backlink, no build-tool signature, no author metadata. You present it as yours because it is yours.
WCAG 2.2 Level AA
Tested before handover and reported to you. It is a build standard, not a compliance certificate: whether your client falls under AODA depends on its size, and content added later is theirs to keep accessible.
Core Web Vitals in the green
Measured on mobile and reported to you before handover, not claimed.
Technical on-page SEO
Titles, meta descriptions, heading structure, local business schema, sitemap, robots.
Policy starting points
Terms of use and a PIPEDA-shaped privacy policy, for your client to take to their own review.
Clean handover
Repository, deployment, and every account registered in your name or your client’s. Never mine.
The terms behind the dates
Three things I will not move on.
I never contact your client.
Not during the build, not after it. Your client never contracts with me, I give them no warranty and I owe them no duty. Non-circumvention runs in writing for 12 months after the last project.
The approved spec is the job.
I am not bound by anything you promised your client that is not in it. That is not me being difficult, it is what holds the dates. Tell me early what you have promised and I will price it before it becomes a problem.
Your client’s credit risk stays yours.
You pay me whether or not your client has paid you. That relationship is yours, and so is the exposure. This is the one term I do not move on.
Who this channel is built for.
- Marketing, SEO and branding shops that sell sites but do not build them
- IT providers and MSPs whose clients keep asking for a website
- Printers, sign shops and photographers with a small business book
- Business and brand consultants
- Larger web agencies carrying overflow
Buying a site for your own business instead? That is the direct website design and SEO page, and it is priced in public.
How the commercial side runs.
- Deposit
- 50 percent on spec approval, 50 percent on delivery.
- Revisions
- Two consolidated rounds included, then hourly at the rate on your card.
- Intellectual property
- Assigned to you on payment in full, and you can assign it onward to your client.
- Third-party costs
- Hosting, domains, licenses and stock are billed by the provider in your name or your client’s. Never marked up by me.
- Confidentiality
- Both ways. That we work together, and what you pay, stay between us.
- Paperwork
- One master services agreement and a white-label rider, signed once. Then a short statement of work per project.
Rates are on a partner card issued to your agency by name, with a date it holds until. It is not published here, and your rates are not shared with anyone else.
What starting actually looks like.
Send a brief
Page list, what each page has to do, who holds any integration, where the copy and images are coming from, and the criteria your client will judge it against.
Get a price and a date
Against that spec, in writing. If the brief is not complete enough to quote, I tell you exactly what is missing instead of guessing and invoicing the difference later.
Sign once
The master agreement and the rider go out with the first project. After that it is a statement of work per build, with no contract negotiation again.
No pitch deck and no discovery process. Twenty minutes is enough to agree whether the volume is there, and the rate card follows the same day.