Pricing

Website design pricing in Toronto.

Plain prices. Posted in public.

One build price. Three care plans. No quote maze and no discount theater. If you need to spread the build, there's a payment plan and the price stays the same. Same numbers for every small business in Toronto and the GTA.

Rate sheet

Fixed prices

Website build, 5 pages: $2,750 plus tax
Each extra page: $250 plus tax
Written website audit: $49 plus tax
Care Lite: $99/mo plus tax
Care Standard: $179/mo plus tax
Care Pro: $299/mo plus tax

Canadian dollars. Tax is added at checkout or on the invoice.

Website Design & SEO. Two ways to buy.

The productized package is the whole site for most of the businesses I work with: five pages, 10 business days, $2,750 plus tax.

The custom track is for buyers who already know they need more: e-commerce, multi-domain, a CMS, a page per suburb, or anything past the productized scope.

10-business-day turnaround

Productized package

Fixed price. Fixed scope. Fixed timeline.

$2,750plus tax

Payment

Prefer to spread the build? Take it in three equal installments, or 25/25/50 against kickoff, mockup sign-off, and launch day.

+ a care plan from $99/mo plus tax monthly SEO care plans

What you get

5 pages, mobile-first responsive design
Contact form that forwards messages to your email
On-page SEO: titles, meta descriptions, headings, alt text
Schema markup: LocalBusiness, Service, and FAQ where it applies
Google Business Profile setup and local listing cleanup
AI search setup: crawlers allowed, one business description across site and listings
Hosting and domain onboarding
Live 10 business days after your content arrives, two rounds of revisions
30-day satisfaction guarantee post-launch: artifacts handover, build fee non-refundable

Custom track

Tailored build

For e-commerce, CMS, multi-domain, ongoing retainers.

Custom quote

For e-commerce, CMS-backed pages, multi-domain setups, frequent updates, and anything bigger than the five-page package.
Quoted within 2 business days of the scoping call.

The 10-business-day clock starts when your content lands. Content is due 5 business days from kickoff. Pages beyond the five are $250 each and add time to the 10-business-day schedule. Prefer to spread the build? Take it in three equal installments, or 25/25/50 against kickoff, mockup sign-off, and launch day. Same $2,750 either way. The plan is there so cash flow isn't the reason you wait, not a lever to talk the price down.

What drives the number

Why it is one price, and not a quote.

A quote is a number invented after someone guesses how much work you will be. That guess is where scope creep, change orders and the second invoice come from. Fixing the scope first means the price is knowable before either of us spends an hour on it.

Page count, not hours: The build is 5 pages at a fixed $2,750 plus tax. Pages beyond the five are $250 per additional page and they add time to the 10-business-day schedule, because the timeline is the promise and the page count is what flexes.
The search work is not a second invoice: On-page SEO, schema markup and Google Business Profile setup are inside the build. Keeping them current is inside the care plan, from $99/mo. Neither is quoted separately, which is the usual place a website budget doubles after signing.
What changes the number: E-commerce, a CMS, multi-domain setups, custom integrations and anything needing frequent structural changes are the custom track, quoted within 2 business days of the call. If none of that applies, the productized price is the price.
You can find out before you commit: The $49 audit reads every page of the site you already have and checks every link, then sorts the fixes by what matters most and puts a rough time on each. It is yours whoever does the work, and the fee can be credited toward any build booked within 30 days of paying for the audit (the tax on it is not).

For what the number sits inside, from a template to a custom build, the guide to what a small business website costs in Toronto sets out the price bands and what moves the figure inside each.

Not ready to rebuild?

Get the $49 audit instead.

A written audit of your current site, page by page: where it shows up on Google and in Google Maps, how it looks on a phone next to up to three GTA competitors, and the fixes in priority order. Yours to keep, whoever does the work. If you then hire me, the $49 will be credited toward any build booked within 30 days of paying for the audit (the tax on it is not).

Fee credited toward a build booked within 30 days of paying

$49 plus tax

Not available to businesses billed in Quebec.

Order the audit

Before paying for a written review, run the free website scan to see how your home page reads to a stranger, in two to five minutes.

Care plans Opt out any time, by email

Keep it fast, current, and climbing.

Three plans. Pick the one that matches how often your shop changes.

The build is done once. The care plan is what stops a good site turning into a stale one: patches, edits, and the monthly search work, on a plan you can leave whenever you want.

In every plan

Care Lite, Care Standard and Care Pro all start here. The tiers below add depth on top of it, never a missing line.

Hosting
SSL certificate
Backups
Uptime monitoring
Security updates
Schema markup kept valid
Titles and meta descriptions kept current
Google Business Profile kept accurate
Monthly search report: clicks from search, times shown in search, rankings on tracked searches, and calls from your Google Business Profile

Care Lite

Owner-run businesses with a settled offer list and stable pricing.

$99/mo plus tax

Included edits: 30 min / month
Search work: maintained

Everything above, and nothing else to buy.

Most shops land here

Care Standard

A small team, a busy season and a quiet one, pricing and offers that move.

$179/mo plus tax

Included edits: 60 min / month
Search work: maintained and refreshed

Everything above, plus:

Quarterly content refresh
Seasonal offer and promo updates
Quarterly competitor rank check, in search results and AI answers

Care Pro

Multi-location or multi-team operations changing staff, service areas, and pricing through the year.

$299/mo plus tax

Included edits: 120 min / month
Search work: actively optimized

Everything above and in Care Standard, plus:

Active on-page SEO optimization
Google Business Profile posts, photos, and drafted review replies
Priority support SLA

What "included minutes" means

Non-cumulative: Your minutes reset on the 1st of each month and don't carry forward. Unused time isn't banked and isn't refunded.
Beyond included: Past your minutes, work runs at $120/hr plus tax billed in 30-minute blocks. I tell you the estimate and wait for your yes before the clock starts.
Not included: New pages, a redesign of a page that already exists, new features, or a rebuild after a rebrand. Those are builds, and I quote them before I start.

You pick the plan on the call and you can change tiers later. Opt out any time by email. No notice period, no cancellation fee.

Need something else custom tailored for you?

The productized package covers most of what a small business needs.

If you've got a problem it doesn't solve, bring it to the call and I'll tell you whether I'm the right person for it.

Running an agency and pricing a build for a client of your own? These are retail numbers. The partner rate is different and it is quoted per agency, so start at white label web design for agencies instead.

The money questions, answered here.

Yes. The build is $2,750 plus tax, and you can take it as three equal installments across the project or on a 25/25/50 split: 25% at kickoff, 25% at mockup sign-off, and 50% on launch day. Same total either way. The plan exists so cash flow isn't the reason you wait. It isn't a lever to talk the price down. I don't discount the build, because the price is the scope, and cutting one means quietly cutting the other.

What a small business website costs in Toronto

The ten business days start when I have your text and photos, not when you sign. You get 5 business days from kickoff to send them, so the easiest way through is to have them ready before the kickoff call. Copywriting is not part of the build, so if writing the text is what holds you up, I can write it as a paid add-on, quoted before I start. Miss that window and the project goes on hold rather than launching half-empty. Your slot is released, and the project takes the next opening once your content arrives. If it has been on hold for more than 30 days by then, restarting it carries a $150 plus tax reactivation fee. If the project is still on hold 45 days after it started, with nothing sent, I close it out in writing and keep 25% of the project fee, meaning the build plus any extra pages or add-ons, for the work already done: kickoff, discovery, scoping, and the build slot I reserved for you. That retention never exceeds what you have actually paid, no further installments come due, and anything you have paid above it comes back to you. Send your content on time and none of this comes up.

The build is a one-time engagement, not a term. The care plan ($99-$299/mo) is opt-out at any time by email to support@digicatalyst.ca, with no notice period and no cancellation fee, followed by a 15-day handover where I export your source files, transfer hosting and domain ownership, and hand over any integrations. On top of that there's a 30-day post-launch satisfaction guarantee: tell me inside 30 days of launch and you keep every artifact. That guarantee is the artifacts handover, not a cash refund. The build fee covers work already delivered, so if you are paying by installment the remaining installments stay due on their original schedule. The relationship runs on a Master Services Agreement with a Statement of Work setting out deliverables, timeline, and acceptance criteria.

Read all 21 website design and SEO questions

Every price on this page is in Canadian dollars and excludes tax. Ontario invoices add 13% HST as a separate line.

I do not sell a website build or the written audit to a business billed in Quebec.