Website redesign
Website redesign in Toronto, without losing what already ranks.
Your site has addresses Google already knows and links people already follow. A redesign should keep those and replace only what costs you customers.
The price
Fixed, before tax
- Redesign, 5 pages
- $2,750 plus tax
- Care plan, entry tier
- $99/mo plus tax
- Written website audit
- $49 plus tax
The audit fee is credited toward any build booked within 30 days of paying for the audit (the tax on it is not).
Audit: Not available to businesses billed in Quebec.
What a redesign preserves The 301 map
What a redesign keeps.
A site that has been live for a few years has earned things a new design should not throw away. Google knows its addresses, and some of them rank. Your Google Business Profile links to one of them. Directories, suppliers and other businesses may link to others, and each of those links still sends people your way. A redesign keeps all of it through a 301 map: a list of every old URL beside the new page that replaces it, so each old address forwards permanently to the right place. Google's own guidance on moving a site starts with exactly that list. Skip it and the new site launches to a pile of dead links, and the rankings those pages held go with them.
What changes and what does not
In practice the map is a spreadsheet with two columns, and it is finished before the new site goes live. A page that survives keeps its URL exactly, so nothing has to forward. A page that merges into another forwards to the page that now covers it. A page with no equivalent forwards to the closest useful one, never to the home page by default. On launch day I test every row, then point your Google Business Profile at the right page. What changes is the design and the code. The addresses people already use keep working.
Four verdicts
Keep, fix, refresh, or start clean.
A redesign starts with a verdict, not a quote. The written audit ends in one of these four, and the first one is a real answer.
- Keep
- The site is clear on a phone, shows up fast enough, and still describes what you sell, so changing it would spend money to stand still.
- Nothing beyond the audit.
- Fix
- Two or three specific things are costing you calls, such as a phone number that does not dial on a tap or a service area buried in a paragraph, and the rest holds up.
- The list goes to whoever maintains the site now. If the site moves to my hosting, the care plan runs from $99/mo plus tax and covers the edits.
- Refresh
- Your words and your page structure still work, but the design and the code under them do not: slow on a phone, dated, or built on a theme nobody updates. I keep the content and the structure and rebuild the rest.
- $2,750 plus tax, with the audit fee credited toward any build booked within 30 days of paying for the audit (the tax on it is not).
- Start clean
- The content and the structure are the problem as well as the design: pages nobody needs, services you stopped offering, a platform with no mobile layout. I replace both, and the 301 map still carries every old address worth keeping.
- $2,750 plus tax, with the audit fee credited toward any build booked within 30 days of paying for the audit (the tax on it is not).
$49 plus tax, fee credited toward a build booked within 30 days of paying. Not available to businesses billed in Quebec.
- Will a redesign drop my Google rankings?
- It can wobble for a few weeks, and Google tells site owners to expect that during any move. What causes a lasting drop is old addresses that return errors. With every old URL forwarding to its closest new page, the signals those pages earned carry across. Google's guidance is to keep the redirects for at least a year, and there is no reason to ever take them out.
- My current site has more than five pages. What happens to the rest?
- Each one gets a row in the 301 map. Pages that earn their keep become part of the five, or extra pages at $250 plus tax each. Pages that do not, like an old news post or a service you stopped offering, forward to the page that covers that ground now. Nothing is simply deleted and left to break.
- Do I keep my domain and my email?
- Yes. The domain stays in your name, and a redesign changes where the website lives, not where your email goes. The mail records are copied across before anything switches and checked again on launch day. If your email is hosted by the same company as your old website, I check that first, because it is the one setup where a careless move breaks it.